The operations glue for companies moving across Romania, the EU and the Gulf.
I step into growing companies and cross-border setups as an embedded operations lead — owning delivery, designing the processes that let teams move fast, and bringing order to fast-moving, cross-border work.
- Founders and leaders who've become the operational bottleneck.
- Growing teams where too much lives in people's heads and little is written down.
- Companies entering or operating across new markets — EU, UK, the Gulf.
Four ways to bring in operational ownership
Scoped to where you actually are — from a first focused look, to full embedded leadership.
Operations Audit
A focused review of how work actually flows, where it breaks, and what to fix first — with a clear, prioritised roadmap you keep.
Includes: process and workflow mapping · bottleneck and risk review · prioritised 30/60/90-day roadmap.
Ideal for: a low-commitment first step.
Cross-border Setup
Setting up the operational foundations to enter or run across new markets — vendors, processes and coordination that work across borders.
Includes: operational setup · vendor and partner management · cross-team and cross-timezone coordination.
Ideal for: EU/UK/Gulf market entry or expansion.
Fractional Operations Lead
Embedded operational leadership, 1–2 days a week: process design, delivery ownership, and team & stakeholder alignment, on an ongoing retainer.
Includes: hands-on delivery ownership · process and systems design · cadence, KPIs and reporting.
Ideal for: companies scaling and feeling the strain.
Project & Interim
A defined operational project to deliver, or interim cover for a leadership gap — senior hands, ready in days.
Includes: scoped project delivery · interim operations leadership · handover.
Ideal for: a specific initiative or a temporary gap.
Starting points, not final quotes
Each row shows the rate and what it typically totals, so you can size it against budget before we talk.
| Engagement | What it is | Typical total |
|---|---|---|
| Operations Audit | Operational review + prioritised roadmap, for a fixed fee — typical turnaround 2–3 weeks. | €1,800 fixed |
| Cross-border Setup | Operational foundations for a new-market entity. €1,000–1,100/day, scoped at discovery. | €10,000–16,500 typical · 4–8 weeks |
| Fractional · 1 day/week | Embedded operations leadership, one focused day each week, on retainer. | €3,500/month · ongoing |
| Fractional · 2 days/week | Deeper, hands-on ownership for businesses in active scaling. | €6,500/month · ongoing |
| Project & Interim | A defined project to deliver, or interim leadership cover. €750–1,100/day. | Scoped per project |
Indicative starting points. The exact scope and fee are agreed after a short discovery call.
Discovery call
A 20-minute conversation about where things are slowing you down. No pitch.
Audit & roadmap
A short, focused review and a prioritised plan you own, whether or not we continue.
Embed
I step in 1–2 days a week, take ownership, and start shipping the fixes that matter.
Scale up or down
As things stabilise, we adjust the engagement. You're never locked in.
Violeta Bell
Founder, BellOpps
15+ years across Romania, the UK & Ireland, and the Gulf — including two years as a UAE-based consultant leading digital operations for a flagship tourism destination project in Saudi Arabia, and over a decade running my own consultancy delivering market-entry and operational setup for UK, Irish and Romanian clients. I've worked both sides of this corridor: how operations get built in the Gulf, and how that translates into Romanian and EU realities — labour norms, vendor landscape, banking, timezone overlap.
- 30% / 25% Efficiency gain and lift in user engagement leading digital operations for a flagship tourism destination project in Saudi Arabia.
- 40% Faster partner onboarding managing global retail operations for an Ireland-headquartered eCommerce intelligence company.
- 11 yrs Running an independent consultancy delivering market-entry and operational setup for UK, Irish and Romanian clients.
What this looks like in practice
Two examples from operational work I've led — anonymised, since the underlying engagements are confidential.
Bringing structure to a fast-scaling digital team
A fast-growing digital team had hired quickly across multiple functions, with no shared process, onboarding, or alignment between teams — work was duplicated and little connected cleanly across time zones.
What I did: mapped the gaps team by team, built standardised workflows for delivery, QA and reporting, and introduced a regular cross-departmental cadence so ownership was finally explicit.
Result: ~30% gain in operational efficiency, fewer delays, smoother cross-timezone collaboration.
Making partner reporting reliable
Working with a large international network of retail partners, inconsistent understanding of data-tracking requirements meant incoming sales data was often incomplete or unreliable.
What I did: built the tracking setup directly, validated it with the technical team, and monitored results over several weeks until the data held up under scrutiny.
Result: reporting became reliable enough to share confidently with clients weekly and monthly, cutting follow-up queries and building real trust in the numbers.
What colleagues and clients have said
These recommendations are visible on Violeta Bell’s LinkedIn profile.
“Consistently impressed by her professionalism, attention to detail, and persistence — calm under pressure and a pleasure to work with.”
Tiarnan O hAimhirgin
Founder & Business Advisor · Client
“Excels in problem-solving, data analysis, and project management — a dedicated, collaborative team player.”
Moritz Schröter
Client
“Took ownership of key operational processes with precision and care — curious, organised, and solution-oriented.”
Alex Papakyriacou
Head of Digital Experience · Manager
“I had the privilege of working closely with Violeta while she managed Digital Daily Operations — consistently professional, with clear communication and strong leadership.”
Ajith Peethambaran
Digital Experience Manager · Direct report
“Violeta brings fresh air to any organisation — her bright mind and strong personal qualities make her a great asset to whoever works with her.”
Agata Stefan
Colleague
- Operational implementation only — legal, tax and compliance matters remain with your legal and accounting advisors.
- Bilingual delivery, English and Romanian — no translation layer needed with local vendors, banks or hires.
- Same or near-same timezone as most of the EU, with practical overlap into the Gulf — real-time collaboration either direction.
- Fees in EUR. Project work scoped and invoiced against milestones; retainers invoiced monthly with 30 days' notice.
- Remote-first, with travel/on-site by arrangement.
Let's talk about where things are slowing you down.
A 20-minute discovery call — no pitch.
Book a 20-minute call